Okay for every Stan out there, including myself, Topshop have announced a venture with the Queen Bey herself for an athletic streetwear brand. Set for fall 2015, the Beyhive have cause for celebration.
The 50/50 partnership will offer Parkwood Topshop Athletic Ltd. Sir Philip Green has been quoted to say that this is not a collaboration’, but a business and a start of a brand that will a have a separate overhead and separate office’.
The brand will beset clothing, footwear and accessories across dance, fitness and sports categories. It promises to ensure a dynamic fusion of fashion and technical performance. Yay! Working out can be even more fashionable!
I could not think of a better partner’, said Mrs. Carter who took to their website. She continued to say that she has always loved Topshop for its fashion credentials and forward thinking’.
The much loved diva already dabbles in fragrance, has a temporary tattoo line and a hip-hop clothing range created alongside her mother, Tina Knowles.
The line will be available at all Topshop stores and topshop.com.