New be Legendary Lip Gloss from Smashbox Cosmetics

“I love the look of lip gloss, but the stickiness is usually out of control. This gloss is so smooth and lightweight. I’m obsessed!”

—Lori Taylor Davis, Smashbox Global Pro Lead Artist.


THINK: Vibrant shades of lip gloss with an airy feel and glassy finish—in 16 shades!



Never mind all the fashion and celeb shoots that go on at Smashbox Studios in L.A. day in, day out. Probably the main reason why the Smashbox team loves working out of the studios is the constant source of totally unexpected inspiration for their products. Case in point: the new, one-and-only Be Legendary Lip Gloss.

It started on a shoot where Smashbox founder/celeb photographer Davis Factor happened to be using red photo gels to help light a set. (Gels are smooth, transparent films placed over lenses and lights to create color effects in photos by illuminating areas in washes of color.) With Davis’ assortment of red photo gels scattered all over a work table, the conversation turned to how these gorgeous gels reminded everyone of glosses—and how amazing it’d be to have a gloss with the same airy, glassy quality of a gel, plus all of its vibrant color.


That’s when it began. Smashbox knows a lip can create a legend, so they set out to develop the greatest gloss ever using these beautiful photo accessories as sort of an “instructions manual.” The gloss had to feel just as featherweight and look just as lustrous as a gel. It also needed the same easy-glide smoothness—never sticky or tacky. Research revealed that photo gels actually start off as a clear liquid, then color is gradually folded in to create a totally even, slick film. So they replicated this process for the gloss, starting with a clear, hydrating base free of traditional heavy binders (meaning no stick-factor), then infusing it slowly with bold pigments (unlike most glosses that are over-processed in a rush).

This means that all of the gloss ingredients are perfectly—and 100% evenly—dispersed in the ultra-refined formula, creating a super light, super comfortable blend that you can hardly feel. And yet, like a photo gel, the gloss still leaves a vibrant wash of gorgeous color since the pigments are left intact with the careful mixing process.

This barely there feeling with high color impact is called Photo Gel Performance and it was developed with you in mind just for Be Legendary Lip Gloss. Saturated shades with mirror-smooth shine that’s never sticky—now that’s inspired gloss.


“I’m always amazed at where my team gets inspiration from on set. I just happened to be using red photo gels on a shoot one day, and the next thing I knew, this gloss was being developed.”

—Davis Factor, Smashbox Founder and Celebrity Photographer

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