This sparkling floral fragrance is for women who approach life with positivity, spontaneity and confidence; who seize all of life’s opportunities and embody joie de vivre.

Escada’s newest fragrance smells exactly as the name describes: cheerful and happy! The scent gives you the feeling as you if you have received a beautiful bouquet of flowers. Its a soft, light and refreshing scent which I loved. The top notes are blackcurrant, melon and mandarin. Heart is peony, violet leaf, magnolia, nectarine and the base is honey and sandlewood.

I loved the whole campaign around around the launch of Joyful, it’s inspired by a positive outlook on the world, optimism and enjoying the moment. With all that is going on in the world today and a lot of negativity on social media I think the campagin is a great step towards looking at the brighter side of life! Life is only what you make of it and the perspective you look at it from!

Miranda Kerr is the face of the perfume who says the fragrance “encourages positivity and confidence to see the bright side of life”

Smile and the world smiles back. The ESCADA Joyful woman is captivated by the beauty in the world around her, helping her to experience #JoyfulMoments and good fortune in return. International Supermodel Miranda Kerr, with her confidence and eternal positivity, is truly the perfect ambassador for the ESCADA Joyful campaign.

“I am delighted to be associated with ESCADA Joyful. I love what the fragrance stands for – it’s about seizing the small opportunities, and finding pleasure and joy in the moments that make up your day. For me, the scent conjures beautiful memories of hand-picking a fresh bouquet of flowers. It is enriched with undertones of earthy sandalwood and delicate pink peony which I absolutely adore, as peonies are one of my favorite flowers!” -Miranda Kerr

Share your joyful moments by #joyfulmoments