Tanishq launches exquisite diamond jewelry collection exclusively designed by Farah Khan Ali
Royal, fashionable and colorful – A collection set to redefine diamond jewellery segment

Tanishq, India’s largest and most preferred jeweler today announced its collaboration with renowned celebrity jewellery designer Farah Khan Ali for an exclusive diamond jewellery collection line. Inspired by Persian aesthetics, the collection speaks a thousand words and beautifully brings to life art and feminity. A kind of royal rhapsody and juxtapose of colors put together, the collection redefines diamond jewellery segment in India.
Designer Farah Khan Ali and Mr. C.K.Venkataraman, CEO, Jewellery Division, Titan Company Limited unveiled “The Farah Khan for Tanishq collection”.

An assortment of earrings, finger rings and pendant sets, the beautiful diamond accessories are crafted in 18k yellow gold with different stones like rubies, emeralds, pearls, citrine, amethysts, topaz and several others. The one of kind pieces in this collection are for the modern woman who is contemporary yet classic, and wishes to be well primed for any occasion that comes her way. The pieces are multi-faceted and designed in such a way that it can be transformed easily from chic day-wear to elegant evening wear.

Designer Farah Khan Ali, shared her enthusiasm on the occasion, “It is an honor to be associated with a Tata Brand like Tanishq. Designing a collection for them using my design aesthetics and sensibilities was a wonderful experience as Tanishq and my brand Farah Khan share the same values and beliefs. Known for trust, quality, superior design and craftsmanship, both brands are well reputed in the world jewelry design arena. With this collection, I hope to recreate the magic of the Farah Khan design aesthetics for the Tanishq woman, who wants great design in a range that caters to her needs, who aspires to be fashionable yet traditional, where dreams spell design, and where precious becomes timeless.”

The collection is designed for the Tanishq woman and will cater to her diamond jewelry requirements. The versatile collection can be paired with both, ethnic as well as western outfits. Available exclusively at select Tanishq stores across Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Pune, Bilaspur and Guntur, the collection starts from INR 1.5 Lakhs.

Speaking at the launch of this exquisite collection, Mr. C.K.Venkataraman, CEO, Jewellery Division, Titan Company Limited said, “At Tanishq, the launch of this exquisite range of diamond jewellery marks our constant dedication to offer our consumers the best products. We are absolutely delighted to collaborate with renowned jewellery designer, Farah Khan Ali, for this beautiful line of diamond jewellery. We are pleased to have her as a part of the Tanishq family, as her design and fashion aesthetics go hand-in-hand with those of Tanishq. We are confident that the collection designed by Farah Khan Ali will have an appeal amongst women of varied age groups across India.

About Farah Khan Ali
Farah Khan-Ali is a renowned Jewellery designer and Gemologist who graduated from the Gemological Institute of America in Santa Monica, California in 1992. She graduated at the top of her class. She is not just a jewellery designer but also an artist of masterpieces and an orator of stories. Her tales inspiration, and craftsmanship is narrated within her bejeweled jewellery theatre.
As Farah says “I don’t love to design, I live to design” and “the day I discover myself, I shall cease to exist”.

In a short span her label; Farah Khan Fine Jewellery has become synonymous with setting high standards for style, quality, detailing, design and elegance. Her brand has been by adorned by many International Celebrities like Beyonce and Serena Williams as well as Bollywood Beauties like Deepika Padukone, Priyanka Chopra, Aishwariya Rai Bachchan, Kareena Kapoor and so on
All of Farah Khan’s pieces are manufactured in house in their 9200 square feet jewellery design workshop that houses 90 craftsmen currently thus maintaining a stringent quality control and check on each and every piece that is manufactured.

Recipient and Winner of many Awards including the “Outstanding Women Achievers Award by FICCI in April this year, The Farah Khan Fine Jewellery brand has emerged as a high-end fine jewellery brand in the Indian & International Market scenario and is recognized for its superior design, quality and craftsmanship.

About Tanishq
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.

Tanishq, India’s only national jeweller offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 166 exclusive boutiques in 90 cities, making it India’s first and largest jewellery retail store chain